Indo Count partners with Iconix International for branded goods in Canada and US

Textiles business Indo Count has partnered with Iconix International Inc to expand its business to customer presence in the US and Canada. The tie up will also boost Indo Count’s licensed brand portfolio with the additions of Fieldcrest and Waverly.

“We are thrilled to partner with Iconix to bring these iconic brands to a broader audience in North America,” said Indo Count’s executive vice chairman Mohit Jain, ET Bureau reported. “Fieldcrest and Waverly are synonymous with quality, style, and tradition. This partnership aligns perfectly with our commitment to delivering exceptional home textile products that meet the diverse needs of consumers.”
 
Indo Count is committed to expanding in the US market and acquired textile manufacturing business Wamsutta. The business has offices in Mumbai and Kolhapur as well as global offices in locations including Dubai, Charlotte, US, and Manchester, UK, according to its website.
 
“We are excited to collaborate with Indo Count, a company that shares our dedication to quality and innovation,” said Iconix International Inc’s CEO Bob Galvin, ET Bureau reported. “Indo Count’s expertise in home textiles makes them the ideal partner to carry forward the legacy of Fieldcrest and Waverly. We look forward to seeing these brands thrive under their stewardship.”
 
The business also announced its new tie up on social media. “We are pleased to announce a new licensing agreement with Iconix International for the Fieldcrest and Waverly brands,” announced Indo Count on Facebook. “This addition allows us to offer a broader range of high-quality home textile products to the US and Canadian markets.”